How to Handle "Just Send Me Some Info"

"Send me some info" is often a polite brush-off, but sometimes the buyer is truly early. One good question tells you which.

Why buyers say it

Prospects want to avoid a pitch and stay in control. Asking for info by email feels safe.

Label it

"It sounds like you want to look into it on your own first."

Respects their control.

Ask

"Happy to. So I send the right thing, what's most important to you?"

Makes what you send relevant.

Reframe

"I'll send it today. Would a quick call help you make sense of it?"

Earns a next step.

Is "send me some info" a brush-off?

Often, but not always. Ask one question about what they need to find out.

What should I send?

Something specific to them, not a generic brochure.

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