How to Handle "Just Send Me Some Info" in Car Sales
"Send me some info" usually comes from internet leads and phone ups. It's a polite way to avoid a sales conversation, but it can also mean the buyer is early and not ready to talk numbers.
Why buyers say it
Buyers expect dealerships to push for an appointment, so they keep you at arm's length. They want to stay in control of the process.
What to say
"It sounds like you want to do some research on your own first."
Respects their need for control.
"Happy to. So I send the right thing, what are you comparing right now?"
Turns a brush-off into a discovery question.
"Would it help if I sent the out-the-door numbers and held a test drive time for you this weekend, no obligation?"
Delivers what they asked for while creating an easy next step.
Mistakes to avoid
- ✕Sending a generic brochure or inventory link
- ✕Demanding an appointment before giving any info
- ✕Never following up
Example conversation
FAQs
How do I respond to internet car leads asking for info?
Send exactly what they asked for, ask one question to understand what they're comparing, and offer an easy, no-pressure next step.
How often should I follow up?
Follow up with something useful each time, like updated numbers or availability, not just "checking in."
How can I practice this objection?
Practice it out loud until the response is automatic. CloserPro lets you roleplay with an AI car buyer who says "Just send me some info" and pushes back like a real customer, then scores every response and tells you what to say next time.
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